Benefit Roller Lash Mascara Review and Photos

Benefit Roller Lash Mascara

I'm a total sucker for anything new in the makeup world, especially if it has cute packaging and a gimmicky title. Roller Lash is the newest offering from Benefit, released earlier this month, it claims to curl and lift lashes without the use of eyelash curlers. The brush is uniquely designed to catch and elevate your lashes just like a hair rollers would. Here's my thoughts.

Have you tried the new Benefit Roller Lash do you rate it or hate it? Let me know in the comments below or tweet me.

 

 

Price

Roller Lash retails for £19.50 and can be found in most department stores or online. The price is expensive for a mascara, but considering this is no ordinary mascara from a high end brand, I would expect to pay this sort of price.

 

Packaging

The packaging is really retro and eye catching, reminiscent of all Benefit products. Detailed pictures and stats can also be found on the box, which is great to see, so you know exactly how this mascara can work for you. The mascara itself is simply packaged in coral and black, with a rubber handle, which is excellent for grip when applying the mascara. The brush is rubber and slightly curved with longer bristles on the top and shorter ones on the bottom.

 

Application

The thing I noticed initially when applying this mascara was how it instantly lifted and thickened my lashes, just like a fibre mascara would. The brush grabbed onto every lash to create a long spidery effect. I applied two to three coats, but on reflection I think two coats is more than enough for you to be able to separate your lashes and get the Roller Lash Effect, without the clumps, but this is personal preference.

 

Longevity

I had this on for around 11 hours and the curl stayed exactly where it was. I also had no smudging, flacking or transfer which was great. The only thing I found was the consistency did feel a little sticky on the lashes at the side.

Overall Thoughts
Benefit Roller Lash does exactly what it says on the box, it lifts and curls the lashes without a doubt and an eyelash curler is defiantly not needed. This mascara has great longevity and curl power, but it did feel a little sticky at the corners of my lashes, because of it's consistency. The brush is terrific at catching every lash, although I do advise working relatively quickly to get the results you want before it sets. This mascara reminds me so much of a fibre mascara, creating long, fluttery lashes without the hassle of a two step system.

Overall I really did love the look this mascara gave, however I do think it will take me a couple of goes to get used to the formula. Yet again Benefit have come up trumps with another successful product release.

I award the Benefit Roller Lash Mascara 4.4 out of 5